Former International Jock underwear model Rob Wilson is The Price Is Right's newest (and first male) spokesmodel!

Former International Jock mens underwear and swimwear model Rob Wilson is appearing this week on “The Price is Right” on CBS-TV.

Rob, the first male model to ever appear on the show, is an up-and-coming actor and has done several highly successful photo shoots for International Jock - including these previously unreleased photographs.

Other celebrities who have begun their careers modeling underwear for International Jock include Justin Deeley, Alan Ritchman, Justin Gaston, James Ellis and Dante Spencer.