Friday, September 13, 2013

ICYC, a Sexual Health Program for Teens from PPRM

Planned Parenthood of the Rocky Mountains is proud to regionally launch three new text messaging programs: In Case You’re Curious (ICYC), as well as a text reminder program for birth control and patient appointments. PPRM is using these technologies to reach a broader, more tech-savvy audience and to aid teens, as well as adults, in receiving the information they need to stay on top of their sexual health, in a format they are comfortable receiving it.

The In Case You’re Curious (ICYC) text line allows teens to confidentially ask sexual health questions via a text message. The program is simple; just text “ICYC” to 57890. Then text questions whenever you have them. A highly-trained Responsible Sex Education Institute staff member will answer each question within 24-hours. Standard text messaging rates apply.

“The program offers teens and youth a new resource for asking sexual health questions and more importantly, getting medically accurate, reliable answers to those questions,” said Marie Logsden, vice president of the Responsible Sex Education Institute.

ICYC reaches teens where they already are. According to Pew Research, 78% of those ages 12-17 have a cell phone and 75% of all teens text.

“ICYC is a great tool for parents as well. Sometimes there is language or slang that teens use relating to sex that parents might not know and can text ICYC to decipher what their teen is talking about. Parents can also use ICYC as a supplement to the information they have given their teens about sex and sexual health care,” said Logsden.

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