New Belgium Brewing’s Tour de Fat is coming to City Park in Denver, Colo. on Saturday, September 6, 2014.
The daylong event is free, yet all donations and proceeds from beer and
merchandise sales go to Denver-area non-profits. In total the 2013
season raised nearly $536,000, with the Denver stop bringing in $77,017.
This year, all funds raised in Denver will go to Bike Denver and The
Denver Cruisers.
At Tour de Fat friends, family and neighbors are all invited to come
enjoy eclectic entertainment, brewing education, a bicycle revival and
even a fashion show of the best Tour de Fat costumes. In the afternoon,
the stages heat up with acts like The Handsome Little Devils and Lucius.
The event kicks off with a costumed bicycle parade that winds through
city streets. The parade begins and ends in City Park, where the rest of
the day’s entertainment shines from musical acts to yo-yo performers,
bike contests and even vaudeville acts.
Throughout the day, kids of all ages can ride funky bikes in the bike
corral, eat delicious fare, relax in the grass, and participate in games
and activities such as a “Thousand Person Dance Contest,” which will
determine the winner of a 2014 New Belgium Cruiser Bike. Everyone 21 and
older can sample new and classic favorites from New Belgium, including
the brewery’s flagship brew, Fat Tire, New Belgium’s year-round
offering, Snapshot Wheat, and selections from the acclaimed Lips of
Faith series.
No bike? No problem! Tour de Fat is partnering with Denver B-cycle
to provide bikes to participants who are missing some wheels. For just
$20, people can rent a B-cycle for Tour de Fat. The bike just needs to
be returned by midnight on September 6.
To take advantage of this deal, purchase an $8 membership at any
B-cycle kiosk, before Tour de Fat, using the promotional code 9614.
The first 100 people to take a picture with their B-cycle and then post
it to Twitter or Facebook, tagging Denver B-cycle, can get a free beer
token by showing off the post at the Denver B-cycle tent.
“This is our 15th year of Tour de Fat and it’s been an incredible journey. This really is one of the best ways to spend a Saturday
– there isn’t much that can beat the fun that comes with dressing up,
riding a bike, drinking beer, listening to music and just having a great
day with old and new friends,” said Matt Kowal, New Belgium Brewing’s
Tour de Fat Impresario. “There really is no excuse not to experience the
magic yourself!”