Harrington Park Press released the Handbook of LGBT Tourism and Hospitality: A Guide for Business Practice on
March 7, 2017. Authored by LGBT travel experts Jeff Guaracino and Ed
Salvato, the book includes interviews with nearly a hundred industry
experts, and analyzing multiple emerging trends among LGBT travelers.
The Handbook of LGBT Tourism and Hospitality is
an easy-to-read, practical, and relevant guidebook with a simple goal:
to help marketing professionals, business owners, and allied
professionals compete in the increasingly competitive global LGBT travel
and hospitality industry. Dozens of contributors helped make this book
the most inclusive and comprehensive guide of its kind. It is intended
for industry specialists in the tourism and hospitality fields, as well
as academics and students in tourism and hospitality studies.
To
prepare this handbook, co-authors Guaracino and Salvato traveled to six
continents and worked with hundreds of individuals and companies. Input
from almost a hundred expert industry consultants and authorities
helped make this book the most inclusive and comprehensive guide of its
kind.
Given
the vast opportunity for diverse marketing to LGBT travelers, it is
published at an opportune time as the LGBT tourism and hospitality
industry expands in a challenging political climate.
According
to Thomas Roth, President of Community Marketing & Insights: “[This
volume is] Educational. Balanced. Entertaining. Practical. Required!
These are just a few words that come to mind when reviewing this
tremendous achievement. Jeff and Ed share invaluable insights that can
only come with decades of personal experience and professional success
in LGBT travel. They’ve formulated all that and more into a
well-organized manual for any reader, from the doe-eyed newbie to the
long-time veteran, to help set and achieve realistic goals. It can be
read in one sitting or referenced throughout a career. Or both.”
