Monday, June 18, 2018

Join Forces June 29 to Raise $50,000 for LGBTQ Youth!

GLAAD, the world’s largest LGBTQ media advocacy organization, today announced a first-of-its-kind, three-hour broadcast called “Pride Live,” which will stream live June 29, 12-3 p.m. PDT, on GLAAD’s YouTube channel. The brainchild of award-winning comedian and GLAAD board member Hannah Hart, the interactive variety program will harness the power of celebrities and social media to raise $50,000 for LGBTQ youth. Musicians, performers and beloved online personalities will converge at YouTube Space LA for the event, hosted by Hart, YouTube Space, BuzzFeed and INTO. One-hundred percent of proceeds raised will go toward GLAAD's youth initiatives, including their Amp Your Voice campaign which empowers LGBTQ young people to speak up, speak out, register to vote, and then take the issues that matter most to them to the polls on November 6th, 2018.

The multi-stage event will include performances by country artist Brandon Stansell, The Voice finalist Stephanie Rice, soul singer Shea Diamond, YouTube sensation Sam Tsui, and more.

“There is something exhilarating about being a part of a live moment,” said Hannah Hart, television host and New York Times best-selling author with more than 5 million followers. “As an entertainer who got my start on YouTube, I want the next generation to get to know GLAAD as intimately as I do. I wanted to launch ‘Pride Live,’ to showcase creative queer forces -- from both online and off -- to deliver an unforgettable show for a cause dear to my heart. I am so thrilled to be partnered with Buzzfeed and INTO to bring this show to life.”

A reboot to the traditional ‘live telethon,’ ‘Pride Live’ will use YouTube’s Super Chat feature to interact with fans and collect donations. The feature allows viewers to donate to have their comments ‘pinned’ to the top of the livestream. Viewers will also have the opportunity to have their questions and comments addressed by on-camera talent in a way unlike ever before.