Thursday, July 12, 2018

Netta - Toy

 

After winning the coveted Eurovision Song Contest, Israeli pop maverick Netta’s viral smash “Toy” has been signed for the world by S-Curve Records/BMG.

Combining lyrics celebrating female empowerment with an irresistible groove, the track’s hypnotic hook — “I’m not your toy, stupid boy”— proves timely and topical. The New York Times chronicled the impact of “Toy” at Eurovision and dubbed it, “a pop anthem about female independence” and proclaimed, “a star is born.” A one-two punch of rapid fire beatboxing, bold body movements, and seismic vocals, the single vaulted to #1 on Spotify’s Viral 50 chart around the globe, claiming the top spot in the U.S., UK, and Australia, to name a few. Its wildly wonderful music video has generated 53 million-plus YouTube views to date.

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