Things to do in Denver when you're gay: SWEET with DJ Brent

Wrangler resident DJ JARRAD HOLBROOK and special guest, DJ BRENT (pictured) give you a night to remember this Saturday at SWEET.

Join them for the Wrangler's signature high energy, hot bear, dance party! Woof!

Travel: Sweet Caribbean Cruise

Sweet and Southwest Airlines (NYSE: LUV) have launched a new marketing partnership where Southwest will serve as the exclusive domestic airline of the Sweet Caribbean Cruise, (November 8-15, 2009), offering discount airfare to Sweet guests and participating in co-marketing opportunities online and at select gay and lesbian events throughout 2009.

"Southwest is a perfect match for Sweet," Shannon Wentworth, Sweet CEO, said. "Southwest's cheerful service, every day low prices, no hidden fees and guest-friendly cancellation and change policies embody Sweet's customer service values."

Southwest Airlines, regarded as America's largest low-fare airline, currently serves 64 markets in the continental United States. The airline seeks to expand its hold on the U.S. leisure sector, as well as focus on the gay and lesbian market, through strategic partnerships such as its new agreement with Sweet.

Sweet and Southwest Airlines will rollout co-branded online sweepstakes, promotions and other exciting programs in addition to a series of fun-filled Southwest Airlines-sponsored entertainment activities on the cruise.

For Sweet, the new agreement achieves the important goal of passing along savings on air travel to its guests. For example, Sweet will receive "fare saver" airline rates for its Sweet Caribbean Cruise guests with timing and details decided by Southwest Airlines.

Sweet and Southwest Airlines were also inspired to form a partnership through a shared belief and commitment in green travel; both companies already have green programs in place. Through an agreement with CarbonFund.org, the carbon released into the atmosphere by all of Sweet's business operations will be offset.

Sweet will spotlight Southwest Airlines' gay and lesbian logo and its "Official Airline" status on its website with a link to Southwest Airlines' gay travel website, www.southwest.com/gaytravel. Similarly, Southwest Airlines will spotlight Sweet and its Caribbean Cruise on its dedicated gay and lesbian travel website this spring and summer.

"Gay and lesbian travelers are important to Southwest Airlines and our evolving growth in both the business and leisure markets," said Jena Atchison, Segment Marketing Manager, Southwest Airlines. "Sweet provides an inside track to a constituency that will always be part of our current and future growth strategies."