As part of the premiere partnership, RÖKK will act as the national presenting partner of the 22nd Annual GLAAD Media Awards, supporting the flagship events in New York, Los Angeles and San Francisco. The brand will also have a strong presence at the cineGLAAD panels on LGBT films at the 2011 Sundance Film Festival, as well as GLAAD's 25th anniversary events, community events around the country and the 3rd Annual GLAAD Media Awards in Advertising.
"We are honored and thrilled that RÖKK Vodka has joined us as a premiere partner in 2011 to help GLAAD celebrate 25 years of amplifying lesbian, gay, bisexual and transgender voices," said GLAAD President Jarrett Barrios. "Diageo's steadfast commitment to full equality, as well as the company's tremendous support in 2010, makes RÖKK Vodka an obvious choice for GLAAD's 2011 premiere partner. Together with RÖKK Vodka, GLAAD will continue its work to create a world in which everyone is accepted, respected and valued for who they are."
The GLAAD Media Awards elevate and promote fair, accurate and inclusive stories of LGBT issues, people and allies that have increased awareness, understanding and respect for the lives of LGBT people. The GLAAD Media Awards also fund GLAAD's work to amplify the stories of LGBT people and issues that build support for equality. Nominees and Special Honorees will be announced in January 2011.
The GLAAD Media Awards ceremonies will be held in New York on March 19, 2011 at the Marriott Marquis; in Los Angeles on April 9 at the Hyatt Regency Century Plaza; and in San Francisco on May 14 at the Marriott Marquis.
