“This is great news for Philadelphia, a destination that relies on high-yield markets such as gay and lesbian travelers,” said Meryl Levitz, president and CEO of GPTMC. “These visits mean jobs for our residents and economic impact for the whole region.”
- Despite the recession, Philadelphia’s gay and lesbian travelers are spending more money (57%) on their trips than the region’s general market visitors.
- Philadelphia appeals to younger gay and lesbian travelers. Both lesbians and gay men ages 18-35 ranked Philly a top 10 leisure destination.
- Many gay and lesbian visitors show equal or greater interest in vacation activities that are not gay-specific. Top reasons to visit included “been there before and liked it,” “visit friends and family” and “see local historic sites.”
- Philadelphia’s gay and lesbian visitors are extremely loyal, with 90% reporting they had been to the city before and 84% planning to return within the next year.
- People remember the Philadelphia – Get Your History Straight and Your Nightlife Gay campaign. 43% of respondents recognized at least one of the ads. People familiar with the campaign spent an astounding 36% more during their Philadelphia trip, $1,013 compared to $743.