“Music was in my blood from birth,” says Lexie Roth, the daughter of Arlen Roth (legendary guitar god who has performed with everyone from Simon and Garfunkel to Bob Dylan) who possesses a unique musical talent of her own.
Her latest album Lexie Roth, out to rave reviews includes the catchy single, “Lost Memory.” Lexie just released the official music video via The Deli Magazine.
About the track and video, Lexie explains, "Lost Memory was written as a dedication song to two people that I've lost. One, a very young family friend named Diami Piccus and my sister Gillian Mackenzie Roth. I wanted the video to be visually stimulating, colorful and nostalgic. We shot on VHS and digital hand held cameras to get a home-video sort of feel. Dan Cashman who shot and directed, incorporated his genius use of his ever-growing collection of amazing stock footage and use of live performance lights by layering them within the image.” Dan Cashman says, "Lost Memory" was shot with archaic consumer grade video technology edited and meshed with found VHS footage. I wanted to explore the ways in which decaying video, decaying memory, and decaying nature intersect and layer, creating further distortion and disintegration. The ways that this imagery can be an emotional experience was of particular interest to me, as Lexie's song conjures the feeling of a quickly fading love, like an old home movie...A video that can't be seen clearly because of the weathering effects of time."
