In 'The Sell', Fredrik discusses how the choice to be our most authentic selves is critical to success and how intangible factors like charm and even being “weird” can get you noticed and make you shine. At the age of 23, after a failure in his early career, Fredrik decided to leave his native Sweden and pursue his dream in the city that never sleeps, New York City. He came out to his family and friends before launching his new life in a new country; he knew he needed to be his true self “both personally and professionally.”
According to Fredrik, even if you don’t consider yourself a salesperson, you’ve been in sales your whole life because every day you are selling your most important asset: yourself. Whenever you influence, persuade or convince someone to give you something in exchange for what you’ve got—whether it’s a luxury home or your profile on Match.com—you are selling. Fredrik shares his tips and tricks for negotiating so that in any of life’s dealings, you’ll come out a winner.
