Friday, August 30, 2019

It's Been a Big Week for Taylor Swift's 'Lover'

In just 24 hours, Taylor Swift’s blockbuster new album Lover became this year’s highest selling album in the U.S. Taylor makes history yet again by earning the biggest first-week total for any album since her own Reputation in 2017, according to Billboard. Globally, Lover (Republic Records) has surpassed more than 3 million in consumption. In the U.S. it has eclipsed 1 million-plus total consumption year-to-date and is approaching 700k in pure album sales this week.

Lover smashed the all-time pre-sale record at Target and eclipsed debut physical sales of reputation. In addition, the album has hit #1 in 98 countries on iTunes. On the Spotify U.S. chart, every song debuted in the top 25 with 9 in the top 10. Lover also broke the global record as the “top album debut in the history of Amazon Music.

Around the world, Lover triumphs at #1 including Australia, Canada, Ireland, Mexico, Netherlands, Norway, Sweden, the U.K. and more to be announced. Lover has also made history becoming China’s most consumed full-length international album of 2019, setting a new record by an international artist for first week full-length album consumption – more than doubling the previous record.

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