Wednesday, April 14, 2021

H&M Announces Maisie Williams as Global Sustainability Ambassador


H&M has announced a partnership with Maisie Williams to lead a worldwide initiative towards a more sustainable fashion future. In an effort towards meeting the goal of only using recycled or other sustainably sourced materials by 2030, Williams will join H&M throughout the year to drive change in fashion — in the virtual world and real life. Encouraging the reuse, remaking and recycling of unwanted garments– in a united effort to close the loop in fashion.

"I am excited to finally share the news of my partnership with H&M as Global Sustainability Ambassador and cannot wait for you all to see what we have been working on. In this role, I will be working closely with experts within H&M to drive sustainability initiatives and shape the path towards an accessible and circular fashion future. The long term goal is to use 100 percent recycled or other sustainably sourced materials for textiles across the full H&M Group brands by 2030. It’s time to take action and create more viable production circuits in fashion to protect our planet for the next generation", said Maisie Williams, Global Sustainability Ambassador H&M.