Released in partnership with Pivotal Records, a division of Pivotal Moments Media, JACOB, is an 11-track musical experience that discloses vulnerable truths. Herndon derived the album title from the Biblical Old Testament figure, Jacob, who dealt with severe challenges and mistakes before rising to become a leader of his tribe.
"This album is about the power we all have to change our endings. The last two years have been a journey like none other for me, and I'm looking forward to sharing some new truths with listeners and reminding them that we have it within us to turn our greatest challenges into our greatest triumphs," said Herndon. “Besides that, it’s just some damn good music.”
The album will be accompanied by the release of a new, ten-episode podcast hosted by Herndon in Partnership with Pivotal Moments Media and featuring conversations with high-profile artists discussing their struggles and wins along their mental fitness journeys. The series is designed to mirror the themes of JACOB and will be launched in June.
Herndon burst onto the scene and made his chart debut in 1995 with "What Mattered Most," which became his first No. 1 song and garnered a Song of the Year award (Music Row Magazine). It was also the title track to his first album, which debuted on the Billboard Top Country Albums Chart and had the biggest first-week shipment in the history of Epic Records Nashville.
Between 1995 and 2002, Herndon charted 17 singles, including his three No.1s and numerous top 10 hits, such as "I Want My Goodbye Back," "Loved Too Much," "A Man Holding On," and "Hands of a Working Man." He topped the charts in 1996 with the single "Living in a Moment" and again in 1998 with "It Must Be Love."
In 2014, Herndon became the first major male country artist to publicly come out as gay in an exclusive with People magazine. He received an outpouring of support that only strengthened his relationship with fans and the country music community, expanding his reach to new and diverse audiences. Shortly after, he made history when he hosted a first-of-its-kind country music event, The Concert for Love and Acceptance, now an annual event that provides a stage for LGBTQ and allied artists. In 2020, he created the Foundation For Love & Acceptance to further his work on behalf of LGBTQ youth.