“Blessing Me” and the remix follow “bbycakes” featuring Lil Uzi Vert, PinkPantheress and Shygirl, the album’s lead single released in February, which was featured in The New York Times Playlist and praised by FADER as “undeniable.” Late last year, Mura Masa teased Demon Time with the surprise track “2gether,” which followed collaborations with Shygirl—on a rework of Lady Gaga’s “Sour Candy” for her remix album Dawn of Chromatica—and PinkPantheress—on “Just For Me” from her breakout debut.
While making Demon Time, Mura Masa— the 25-year-old songwriter, producer and multi-instrumentalist Alex Crossan—only had one question in mind: “What’s the most fun thing we can do?” The “we” he is referring to is the extensive roster of friends and collaborators he wrangled for his third album—including Shygirl, Channel Tres, Erika De Casier, Nao, Bayli, Isabella Lovestory and several others—with Mura Masa acting as the puppet master of sorts, employing his technical mastery to splice the most exciting elements together and hone the album’s central theme—pure, unbridled fun.
Rather than continuing to explore his last album’s preoccupation with nostalgia and a world of imagined memories, after two years of pandemic blues, Mura Masa opted for a tongue-in-cheek, hedonistic response, creating an album named for those early morning hours at a party where a delivish yet innocent sense of mischief prevails. “It’s devil on the shoulder type fun. Not necessarily the most wholesome, but it’s a really good time,” he says with a wink and a smile.
