“As
Logo celebrates its tenth anniversary, we wanted to talk to our
audience and find out how these greater forces are shaping both
their connection to the community and individual identities,” said
Chris McCarthy, General Manager of VH1 and Logo. “As we look at gay men,
we find that many of them are enjoying the acceptance won by the
struggles of the past, but also longing for the galvanizing
effect those struggles had on the gay community.”
According
to the study, gay men are searching for a stronger sense of community,
pointing toward an emerging era of cultural reclamation
following previous eras of assimilation (1990s/2000s) and
marginalization (pre-1980s/1980s).
- 61 percent of gay men in their 20s and 30s agree, “in the past, the gay community was more united than it is today.”
- 85 percent of gay men ages 18-49 agree, “even as gay people become more accepted, we should have places that are just for us” and that, “it’s sad to see gay neighborhoods and bars disappear.”
At
the same time, gay men – particularly young gay men – are embracing
their sexual orientation as core to their identity more than
ever.
- 55 percent of gay men in their 20s view being gay as extremely or very important to their identity, marking a double-digit increase versus gay men in their 40s (40 percent).
- An overwhelming 95 percent of gay men agree that, “younger gay men are embracing their gay identity more so today than in the past.”
Reviving the Gay Community
Looking
to the future, the study found an overwhelming call for consensus from
the inside, with 92 percent of gay men hoping the community
becomes more accepting of each other, and 91 percent describing a need
for more open dialogue among gay men. Moreover, 87 percent wish the gay
community “was as united during the rest of the year as we are during
Pride.”
Among
gay men in their 20s, 56 percent agree that “being gay feels like part
of a brotherhood” and 64 percent “often feel an instant
bond with other gay men – even if we just met.” This younger community
is already laying the groundwork for new ways to connect with each other
online, through social media and in-person with 78 percent in their 20s
saying, “online gay communities/groups/forums
help me feel connected to the broader community,” and 76 percent
agreeing that “social media has helped expand my circle of gay friends.”
Nearly 3 in 4 gay men (70 percent) in their 20s also say they
participate in organized groups/activities.
Reclaiming Gay Identity
Overall,
2 in 3 gay men (67 percent) agree “my life is more interesting because
I’m gay,” and 3 in 4 (75 percent) agree that being gay “has had a
positive effect on my life.”
Yet
as gay people, couples and issues are more accepted than ever before,
many gay men are looking to reclaim points of differentiation.
For example, 77 percent agree, “I like sharing cool aspects of gay
culture with my straight friends.” However, almost 9 in 10 (88 percent)
agree, “gay people shouldn’t have to conform to straight people’s norms
and values.”
The
study also found that while gay men are excited about the newfound
freedoms and opportunities that are available to them today, many also
feel subject to a new set of cultural
pressures and expectations.
For
example, 6 in 10 gay men in their 20s say “now that gay marriage is
legal in so many places, my family expects me to get married and have
children one day.” However, many are
still striving to preserve the community’s historically
counter-cultural spirit, with 67 percent agreeing that “being gay means
you have the freedom to do things differently.”
In
addition, 88 percent of gay men agree, “the gay community should be
recognized for the contributions we have made to mainstream culture.”
However, the majority would like to carve out their own societal niche
with 62 percent agreeing, “there are some aspects of gay life we should
not share with straight people.”
Redefining What It Means to Be Gay
While
at one time coming out was perhaps the most defining moment in a gay
man’s life, 65 percent of gay men in their 20s and 30s today
are focused on life after coming out saying, “today the big struggle is
figuring out what kind of gay man I want to be.”
Yet,
even with an unprecedented level of positive gay representation in
media, popular television shows, music and the political landscape,
a vast majority of gay men (86 percent) still wish there were “more gay
role models and mentors they could look up to.”
In
addition, the journey of self-discovery is proving difficult with 6 in
10 agreeing, “it’s harder for younger gay men to take advice
from older gay men because the world is so different today,” and 95
percent stating, “there is no handbook for how to be gay.”