Thursday, August 19, 2010

Here Media Partners With GLAAD for Special on the 21st Annual GLAAD Media Awards

Here Media today announced a partnership with the Gay & Lesbian Alliance Against Defamation (GLAAD) to exclusively produce The Advocate On-Air: The GLAAD Media Awards Special. The one-hour special examines the creativity, ingenuity, and hard work it takes to produce the 21st Annual GLAAD Media Awards in three cities—New York, Los Angeles, and San Francisco. The Advocate On-Air: The GLAAD Media Awards Special premieres Friday, August 20, on here! TV and on Here Media’s various Web properties.

“Each year GLAAD honors important voices promoting equality and tolerance in both mainstream and LGBT media,” said Here Media CEO Paul Colichman. “Here Media looks forward to celebrating GLAAD’s mission by bringing The GLAAD Media Awards Special to a broad audience and showcasing the organization’s dedication and hard work.”

The Advocate On-Air: The GLAAD Media Awards Special moves beyond the red carpet and features conversations with award recipients, GLAAD staff members, show guests, and Special Honorees, including Drew Barrymore, Benjamin Bratt, Alan Cumming, cast members from Glee, Adam Lambert, Constance McMillen, Cynthia Nixon, Cybill Shepherd, Wanda Sykes, Sofia Vergara, and Sigourney Weaver. Each interviewee speaks to the importance of GLAAD and its mission to amplify the voices of the lesbian, gay, bisexual, and transgender community to promote understanding, increase acceptance, and advance equality.

Here Media produced 10 three- to four-minute vignettes that will air on Here Media’s award-winning Web properties, including Advocate.com, Out.com, Gay.com, and SheWired.com. Here Media then combined the 10 segments creating an hour-long special that will air on here! TV as well as Here Media’s various Web properties.

“The GLAAD Media Awards help fund our work throughout the year and set a benchmark for the news and entertainment industry to develop stories of LGBT people that reflect the challenges our community faces as well as the aspirations we hold for ourselves and our families,” said GLAAD President Jarrett Barrios. “We are excited to partner with Here Media and share the mission behind the GLAAD Media Awards with our community and allies.”