In 2018, the festival has expanded from a single-day event to a weekend-long, mile high experience, featuring a diverse and high-profile music lineup, live art, immersive stages, cannabis-related activism and education, food trucks, a vendor village, and more.
Ensuring an elevated experience for all who attend, 420 On The Block is truly a collaboration between cannabis industry leaders, who have come together in the community to inspire and encourage conversation around modern cannabis culture, budding tourism, and social responsibility. Lead sponsor The Green Solution, Colorado’s premier cannabis company with 14 locations across the state, is offering tickets in-store, along with a wide selection of products to enjoy during the 4/20 holiday.
The 420 On The Block festivities are part of World Cannabis Week, the gateway to Denver’s best 4/20 scene. At the entrance to 420 On the Block Festival-goers can enjoy WCW’s free 420 Bazaar, a vendor village where attendees can discover what’s new in the cannabis product world, located on the festival grounds. At the Bazaar, attendees can participate in the 420 Challenge, a carnival-based games challenge, which offers $5,000 worth of prizes. Additionally, local canna-tourism event partner My420Tours is celebrating WCW with a nonstop tour schedule all three days of the 4/20 weekend. My420Tours provides insider tours of grow facilities and dispensaries that permit guests to legally and safely partake in the 4/20 holiday tradition while riding in comfort and style on a 420-friendly limo bus.
Produced by presenting festival production partner Live Nite Events (known for Bonanza Campout and Reggae Rise Up) and curated in partnership with AEG Presents, the lineup for 420 On The Block offers an eclectic mix of Hip-Hop, Indie, EDM, Jam, and Reggae. The festival will be headlined by Viceland reality TV star and rapper Action Bronson, Jewish reggae/rock/hip-hop crossover Matisyahu, trip-hop/electronic duo Break Science, featuring Borham Lee and Adam Deitch, and their live band featuring Adam Smirnoff, Jesus and the Shady Horns of Lettuce, and much more.
Tickets are available for those 21+ at 420OnTheBlock.com or in-store at The Green Solution.
