Former International Jock underwear model Rob Wilson is The Price Is Right's newest (and first male) spokesmodel!

Former International Jock mens underwear and swimwear model Rob Wilson is appearing this week on “The Price is Right” on CBS-TV.

Rob, the first male model to ever appear on the show, is an up-and-coming actor and has done several highly successful photo shoots for International Jock - including these previously unreleased photographs.

Other celebrities who have begun their careers modeling underwear for International Jock include Justin Deeley, Alan Ritchman, Justin Gaston, James Ellis and Dante Spencer.

MileHighGayGuy Gift Guide: Under Armour at International Jock

Attention athletes, amateurs and Adonis': Under Armour has arrived at International Jock. Whether your training regimen requires HeatGear, ColdGear, or something in between, Under Armour styles are engineered to work with your body to regulate temperature, enhance performance and prolong endurance. Besides, the proportions on these pieces aren't bad to look at, either. And now, finally, you can stock up on super-sleek, performance-engineered Under Armour Shirts, shorts, and underwear along with all your other International Jock staples and faves.