Logo, a division of Viacom Inc.’s (NYSE: VIA and VIA.B) MTV Networks, today revealed groundbreaking research developed in partnership with Simmons and TRU, that shows a vast generational shift among LGBT people. Findings from the months-long national project conducted earlier this year indicate a greater expectation by LGBT people to lead an integrated life raising families in suburbs or small towns, ultimately living life the way they choose while maintaining their identity and sense of community.
Among the key findings of the national qualitative and quantitative research:
· A vast majority (79 percent) of gay people think it’s important to integrate into the greater culture and 64 percent are open about their sexual orientation to at least their family members.
· Less than half of gay people want to live in the city and a majority want to live in suburbia or small-town America. Regardless of where they want to live, 58 percent want to live closer to other gay people.
· Two-thirds of younger gay people expect to be partnered with kids at some point in their adulthood, while less than a third of gays 35 and older expect the same.
· Younger gay people have an even mix of gay and straight friends.
· Overall, gay people rank marriage equality as the number one issue about which they’re passionate, followed by the environment, health care and the economy.
“We’re trading in West Hollywood for West Texas and big disposable incomes for disposable diapers,” said Lisa Sherman, Executive Vice President and General Manager, Logo. “Most important, we’re integrating without abandoning our community or sense of identity. These developments are good for LGBT people and good for America.”
