Remember the Adidas Jersey Swap?
Of course you do.
Now, Baskit underwear - headquartered right here in Colorado - and Falcon have teamed up to bring you Falcon's Underwear Swap (site NSFW).
"Falcon's 'Underwear Swap' video is great," says 'Head Baskit Maker' and owner of Baskit, Eric Schwers. “They’ve taken the concept of promotion and fun to a whole new level. The interactive video gives viewers in this segment the opportunity to get involved and play along."
I'm involved.
And playing along.
