The Gay & Lesbian Alliance Against Defamation (GLAAD) announced today the nominees and honorees for its 1st GLAAD Media Awards in Advertising Presented by Southwest Airlines. Among the nominees are: Cadillac's "Road to Success: Catherine Opie," Rogaine's "Making the Cut," Progressive Insurance's "GLBT Print Campaign," Wells Fargo's "When Two Accounts Become One," and Allstate's "Insurance Comes Out." As part of GLAAD's Advertising Media Program, excellence in advertising will now be recognized at a special event specifically focusing on advertising media. The GLAAD Media Awards in Advertising will recognize and honor individuals and projects in the advertising and marketing industries for their fair, accurate and inclusive representations of the lesbian, gay, bisexual and transgender (LGBT) community and the issues that affect their lives.
GLAAD also announced that Subaru will receive the Corporate Responsibility Award for its long-standing and public commitment to the LGBT consumer. Mitchell Gold and Bob Williams will receive the Public Visibility Award for including LGBT stories in the advertising for their company Mitchell Gold + Bob Williams, and for their personal efforts to advocate for LGBT equality.
"As with other forms of media, advertising has the power to change hearts and minds," said GLAAD President Jarrett Barrios. "Companies that promote fair, accurate and inclusive images of the LGBT community in advertising send an important message to their customers, to corporations and to any consumer who sees their ads. We will be recognizing those companies that do just that, and in so doing, set a standard to which other companies may aspire."
See the complete list of nominees after the jump.
1st GLAAD MEDIA AWARDS IN ADVERTISING
NOMINEES
www.glaad.org/advertisingawards/nominees
Outstanding TV – Mainstream Market
"Golfers" Orbitz
Outstanding TV – LGBT Market
"Bertolli Oven Baked Meals" Bertolli
"Cadillac's Road to Success: Catherine Opie" Cadillac
"Real Momentum: Jenn Hofman" Subaru
Outstanding Print/Outdoor – Mainstream Market
"How are you Healthy" Lifelube
"Insurance Comes Out" Allstate
"Sage is…" Services & Advocacy for GLBT Elders
"We'll Support You" Blue Cross & Blue Shield of Minnesota
Outstanding Print/Outdoor – LGBT Market
"Coors Light Equality is Refreshing" Coors Light
"Gay Travel" Southwest Airlines
"GLBT Print Campaign" Progressive Insurance
"LGBT Brand and Retail ads" Travelocity
"When Two Accounts Become One" Wells Fargo
Outstanding Interactive
"GPTMC 2009 Web Campaign" Greater Philadelphia Tourism Marketing Corporation
"Making the Cut" Rogaine
"Scion's Create-Your-Own-Comic" Toyota Scion
"Something Extra" Hyatt Resorts
The following nominees were previously announced as part of the 20th Annual GLAAD Media Awards. Award recipients in these categories will be presented at the October 27 event. In the future, all advertising media will be nominated in the newly created categories.
Outstanding Advertising – Electronic
"I Don't Judge" IKEA
"Logo Unbuttoned" Levi's
"Market" Chemistry.com
"We All Walk In Different Shoes – Nina Poon" Kenneth Cole
"Rugby Drinking Party" Jawbone
Outstanding Advertising – Print
"First Comes Love. Then Comes Marriage." Macy's
"Home for the Holidays" Swanson
"Rings" Paris Las Vegas
"We All Walk In Different Shoes – Nina Poon & Robert Jason" Kenneth Cole
"Will You Marry Me?" Absolut Vodka
