Here Media, the world’s leading multimedia company targeting the LGBT consumer, introduces the new Gay.com.
Gay.com is an online community connecting the influential gay and lesbian marketplace - and they recently featured little old MileHighGayGuy on their front page!
The new Gay.com debuts a dynamic mix of award-winning video content covering topics such as pop culture, politics, travel, finance, style, health, and activism. Additionally, Gay.com now provides members thought-provoking movies, series, and short-form videos from all of Here Media’s prominent gay media brands. Plus, The Advocate and Out supply news headlines as well as the most current fashion and lifestyle trends. The comprehensive video network and new advanced features enhance Gay.com, while it maintains its established social networking capabilities.
“We are excited to combine Gay.com’s long-standing social networking tradition and a completely new video dimension,” said Stephen P. Jarchow, Chairman, and Paul Colichman, CEO, of Here Media. “Not only do these enhancements improve the user experience, they vastly increase advertisers’ video pre-roll opportunities. The site’s home page now offers the industry exciting new ‘site/sound/motion’ ad units.”
Find out more after the jump.
Combining premier online video entertainment and a highly popular social networking site creates a multitude of unique opportunities for advertisers targeting the LGBT audience. Here Media’s current advertising partners include Johnson & Johnson (Rogaine), Continental Airlines, ABC’s Dancing With the Stars and the Netherlands Board of Tourism and Conventions.
“With the most recognizable LGBT multiplatform media brands, Here Media offers advertisers customized ‘360°Packages’ promotional packages building brand awareness and loyalty for the same price as a traditional ad spend,” Colichman continued. “We think creatively and work closely with our advertising partners ensuring they get maximum value and brand exposure.”
Using state-of-the-art technology, Gay.com’s high-definition video network contains documentaries, news, fashion, short films, and comedy specials. Additionally, Gay.com members can now access Here Films’ and here! Networks’ vast library of full-length films and original series (such as Shelter, Dante’s Cove, The DL Chronicles, The Lair, The Donald Strachey Mysteries, and more). As an enhanced feature, Gay.com recommends titles a member may prefer based on previous viewing habits. The new Gay.com also incorporates the most current sharing technologies, allowing members to e-mail video clips as well as share links.
As always, Gay.com provides a user-friendly social networking system where members can meet like-minded men and women. Members have immediate access to over 10 million profiles. Members can also enter over 750 chat rooms or instant-message other members. The site’s extensive social networking capabilities provide both a safe and comfortable online meeting environment.
