The weekend of October 10th and 11th 2009 will see thousands of fair-minded Americans congregating in our nation’s capital for Equality Across America’s “National Equality March 2009.” The March serves as a call to action for a new generation of activists, gay and straight, to join the movement for LGBT equality. The event’s goal is to reinvigorate the LGBT movement on a national level so participants can take their experiences home to their communities across America and convey the urgency behind their quest for demanding equal rights. Logo is joining the cause by “going dark” from 11 a.m. ET to 3 p.m. ET (the hours concurrent to the Equality March) to emphasize the significance of the gathering. This is the first time in Logo’s four-year history that the 24/7 channel will not broadcast programming. Instead, a graphic message will urge viewers to visit the Logo website 365gay.com for information on the March and how they can get involved on a local level. For those unable to attend the rally in person, live coverage from D.C. via Twitter updates will be streamed on 365gay.com during the March, rally, and all weekend long. 365gay.com has served as an official outlet of information for the National Equality March since it was announced last June.
“The National Equality March resonates strongly with Logo's gay and straight audience because we all expect equality in all aspects of our lives,” said Lisa Sherman, Executive Vice President & General Manager, Logo. “Our unprecedented action of ‘going dark’ underscores the significance of the event and what Equality Across America is hoping to achieve. Supporting the March reaffirms Logo’s ongoing commitment to the campaign for equality for everyone.”
