Monday, February 15, 2010

WinMark Concepts, Inc. celebrates 20 years of GLBT marketing

WinMark Concepts, Inc., the award-winning,full-service marketing and communications firm marked its 20th anniversary in January with a celebratory party for team members and company friends.

"We're proud to celebrate WinMark's 20th anniversary and the over 700 businesses we've worked with over the years." said WinMark's Andrew Isen (pictured top left from www.Out.com). "We're also proud to be the first full-service marketing and communications firm to truly recognize the immense power of gay & lesbian consumers and effectuate ways to collaborate with both large and small companies to tap into this influential segment. From our main offices in Washington, DC, and field teams across the country, we've created and executed literally thousands of winning programs in every market of the country, including New York, Los Angeles, Chicago, Miami, San Diego, Dallas, Boston, Seattle, Phoenix and everywhere in between."

More about WinMark Concepts, Inc. after the jump.

Named one of OUT Magazine's "OUT 100" and with nearly 30 years of integrated marketing experience, WinMark's Andrew Isen received both his BBA and MBA from George Washington University. Prior to WinMark, he held marketing positions with Membership Services, Inc., the Navy League of the United States and the Girl Scouts of America.

"We discovered in our very first year the tremendous buying power of the GLBT market. Gay and lesbian consumers can be very loyal to specific brands that appeal to them, and they show their support in buying goods and services from these companies," continues Isen. "And we have worked with many Fortune 500 companies that embrace these ideals, and offer for their own employees' domestic partner benefits, non-discrimination policies, and financial support for organizations supporting equality. We're thrilled that more and more companies are joining this roster and offering these benefits to all their employees, and we applaud their efforts."

WinMark's vast work over the past 20 years has included strategic planning, program development, experiential and field marketing, special events, creation of point-of-sale materials, advertising creative, custom photography, direct marketing, on-line marketing, consumer research and more.

WinMarks' clients have included, Beam Global Spirits & Wine, Coors Brewing Co., Time Warner, The British Tourist Authority (VisitBritain), Hansen's Natural Beverages, United Airlines, British Airways, Philip Morris, Glaxo SmithKline, and Fannie Mae.