The Advocate partners with NBC

Here Media and The Advocate announced yesterday their new affiliate deal with NBC News Channel, an NBC News unit that provides content services to NBC television affiliates and other selected news outlets around the world. It’s the first partnership of its kind between NBC News Channel and an LGBT news outlet. The award-winning Advocate.com will now utilize NBC News Channel’s worldwide resources to create daily news segments that will air online and on air.

“Media continues to evolve, and The Advocate continues to grow and deliver news and entertainment across all platforms,” said Paul Colichman, CEO of Here Media. “The Advocate’s partnership with NBC News Channel allows our brand a unique opportunity to focus an LGBT lens on issues important to gay and lesbian Americans and their families. Our editors and expert journalists look forward to breaking new ground in a diverse media landscape.”

“The NBC News Channel prides itself on supporting the client’s mission,” said Bob Horner, President of the NBC News Channel. “We respect the commitment Here Media has to its community and we look forward to assisting The Advocate in its coverage of the issues important to the LGBT community.”