Here Media has promoted Mark Smelzer to Vice President and Publisher for the Advocate and Gay.com brands. Smelzer will continue creating and implementing innovative multiplatform initiatives for clients targeting the gay and lesbian niche. Smelzer is based in Here Media’s Los Angeles office.“Mark’s vast experience makes him an asset in today’s evolving media space,” said Joe Landry, Here Media’s Senior Vice President and Group Publisher. “As we continue to develop and execute creative multiplatform campaigns for a growing roster of advertising clients, we look forward to having Mark, with his ingenuity and creativity, leading our talented Advocate and Gay.com sales teams.”
In his new capacity, Smelzer continues to be responsible for the sales and advertising campaigns across the multiple iterations of the Advocate brand, including its iconic print publication, its award-winning website, and the newly launched video newsmagazine The Advocate On-Air. As publisher of Gay.com, Smelzer now oversees the expansion of the site’s original content and collaborates with advertisers on developing effective advertising campaigns targeting the highly desirable 21- to 34-year-old male demographic.
Smelzer most recently served as Publisher for The Advocate and Advocate.com. Prior to joining Here Media, he spent five years as publisher of the JCK Publishing Group, the nation’s leading jewelry trade publications and websites. He has also been an associate publisher of the entertainment trade Variety, where he was part of the launch team of Vlife, a lifestyle consumer publication for the Variety audience.
