Self - Could You Love Me Now?

Self's video for 'Could You Love Me Now?' was shot in reverse in a single take, requiring Mahaffey to learn and then lip-synch the words to the song “Could You Love Me Now” backwards. Cool, huh? And now it's gonna be in rotation on MTV and Logo.

“When I heard the music and got the video for Self’s ‘Could You Love Me Now,’ at MTV, the reaction was immediate,” said Joe Cuello, Senior Vice President, Creative Music Integration at MTV Music & Logo Group. “This is a great song coupled with arresting visuals that remind me why music videos remain such a vital part of music.”

“It’s amazing to see MTV get behind ‘Could You Love Me Now’ just because they liked it,” said Matt Mahaffey of Self. “I shot this video on a shoestring budget, in one long take, with no special effects just because I thought it was a fun idea to do something that we haven't yet seen. I’m glad MTV picked up on this video and that they wanted to get behind it just because they thought it was a cool concept.”