Friday, October 8, 2010

Advocate's Money Minute wins GLAAD Media Award in Advertising

Here Media and Wells Fargo are the proud recipients of the GLAAD Media Award in Advertising – Outstanding Interactive Campaign for the companies’ collaboration on “The Advocate Money Minute.” Here Media and Well Fargo received the award during the 2nd Annual GLAAD Media Awards in Advertising ceremony last night at New York’s Grand Hyatt Hotel.

“We created ‘The Advocate Money Minute’ presented by Wells Fargo to educate gay and lesbian consumers about issues that uniquely affect our lives,” said Here Media Senior Vice President of Integrated Marketing and Publicity Josh Rosenzweig. “We are thrilled that GLAAD recognized Wells Fargo’s true commitment to diversity.”

“The Advocate Money Minute” features expert Advocate magazine correspondents along with Wells Fargo bankers and financial advisors offering insightful perspectives on various financial topics. The segments address many topics, including today’s volatile economic climate, money management, and planning for retirement. Additionally, Wells Fargo presented “The Advocate Money Minute: Bonus.” These ancillary videos spotlight specific Wells Fargo financial initiatives benefiting its LGBT customers.

Now in their second year, the GLAAD Media Awards in Advertising “elevate and promote individuals and projects in the advertising and marketing industries for their fair, accurate, and inclusive representations of the lesbian, gay, bisexual, and transgender (LGBT) community and the issues that affect their lives.”