The improvements provide all site visitors more personalized and convenient experiences when searching or booking travel on AA.com. And for the first time, these updates will invite American Airlins' GLBT AAdvantage customers to safely and personally receive travel news, special offers, event updates, and promotions tailored for their needs.
George Carrancho, Manager – American’s Rainbow TeAAm (pictured) said, “In 2006, we became the first airline to launch our own dedicated Rainbow travel page at www.aa.com/rainbow as a friendly way to engage our customers and provide them with valuable travel offers and news on popular LGBT events and destinations. Through our profile registration upgrades, we now ask our customers’ consent to express their interests and to allow us to extend a more enjoyable, personal connection through our popular AAdvantage program. This is our next, giant step forward to enhance our relationships while also making it simpler and more convenient for many.”
“This innovation demonstrates American’s continued commitment to welcoming all customers and its focus on providing customized communications,” said Betty Young, American’s Director – Diverse Segment Marketing. “We are inviting our customers to deepen their relationship with us so we can become more engaged with each other and better serve them.”
American Airlines remains the first and only U.S. airline to earn a 100 percent perfect score over the past nine years on the Human Rights Campaign’s Corporate Equality Index – a ranking given to America’s top companies for their fair-minded and inclusive policies and employment practices.
Read more after the jump.
Enhancements on AA.com include:
Preferred Travel Interests in My Account
The Preferred Travel Interests enhancement to My Account allows AAdvantage members to select preferred Travel Destinations, Travel Products, and Travel Interests. In turn, members will receive fare alerts and special offers customized to match their selected preferences. American is the first U.S.-based airline to offer this type of customization as well as the first innovator to include this personalization for its LGBT customers among others.
Personal Travel Documentation in My Account
AAdvantage members no longer need to add their travel documentation each time they make reservations for international travel. Now customers have the option to store and maintain travel documentation in their personal profile. Once stored, the customer’s travel documentation will be added to future international reservations.
Expanded Lowest Price Guarantee and AAdvantage Miles
American is now offering a lowest price guarantee on flights, hotels, cars, cruises and activities booked at AA.com, while at the same time allowing customers to earn AAdvantage miles on all five products.
AA.com is the first and only U. S.-based airline website to offer customers the ability to earn miles on all travel products, including flights, hotels, car rentals, cruises, and activity purchases – all with a lowest price guarantee.
