Mark Lewis, Managing Director at HotelREZ, who is launching the World Rainbow Hotels program, says “It is not enough just to say an establishment is “Gay-welcoming”. GLBT consumers should be able to have reassurance that hotel staff understands their travel concerns and how to meet them.”
Staff at the hotels accepted into World Rainbow Hotels rate program will need to undertake “GayComfort” training online to increase awareness and levels of confidence with requests and situations that they may not be familiar with. GLBT guests will sense this natural confidence and will therefore feel more welcome at the hotels.
"We're excited about our new partnership with World Rainbow Hotels, which perfectly complements IGLTA's efforts to work with businesses around the globe that truly welcome gay travelers," says IGLTA President/CEO John Tanzella. "Creating a hotel booking process that is more in tune with our community's needs can only lead to a better LGBT travel experience overall."
