Tuesday, May 8, 2012

PRIMAL, from 2(x)ist



The drawers look good but, if 2(x)ist is gonna compete with Andrew Christian (NSFW) on the video front, they're gonna need to come a little bit harder. They really missed an opportunity to feature a gay couple in this spot. I mean, really, have you ever heard of a straight man buying underwear from 2(x)ist?

So here's what 2(x)ist has to say about PRIMAL, "Shed your inhibitions with PRIMAL, 2(x)ist's newest line made with binding-free, integrated hems for a smooth fit. A slinky fabric caresses the body while a scaled snake-print waistband with engineered 2(x)ist block logo triggers wilder instincts."

Hopefully the difference in views (1,500 for 2(x)ist versus a couple MILLION for the collected works of Andrew Christian) will make a difference in their upcoming promotions.