GLAAD, the nation’s lesbian, gay, bisexual and transgender (LGBT) media
advocacy and anti-defamation organization, and American Apparel, the
vertically integrated clothing manufacturer based in downtown Los
Angeles, today announced a new partnership and unveiled two shirts to be released in conjunction with LGBT Pride Month. Fifteen percent of all
net sales will benefit GLAAD’s work to share stories from the LGBT
community that build support for equality.
In a company first, American Apparel has also featured an openly
transgender model in its ad campaign for the new items. Former America’s Next Top Model contestant,
advocate, and openly transgender model Isis King is among those donning
the shirts in ads featured on American Apparel’s website and in print.
American Apparel employees will also join GLAAD staff in LGBT Pride
marches across the nation, including in Los Angeles, New York, and San
Francisco. For more information or to join GLAAD and American Apparel at
one of these events, visit http://www.glaad.org/pride.
"We're super proud to support LGBT Pride again this year and partner
with GLAAD in these events. It’s time for everyone, regardless of sexual
orientation or gender identity, to accept each other and thrive in
harmony. We hope everyone comes out and joins us," said Marsha Brady, a
creative director for American Apparel.
"American Apparel is showing bold leadership by being among just a few
companies to include transgender people in its national ads," said
GLAAD President Herndon Graddick. "Additionally, the company's statement
that 'Gay is OK' will reach millions and send an important message in
support of equality."