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| Artist's Rendering |
Krave
Massive’s parent company Phantom Entertainment, LLC has also announced
that a group led by Tony Hsieh’s Downtown Project has taken a minority
equity stake in the brand. Phantom Entertainment also owns and operates
Krave at the Rio All-Suite Hotel & Casino, Drink & Drag Lounge,
Boys Social Lounge and GayLV Magazine.
“We
are excited to be a part of helping bring more energy to Downtown Las
Vegas,” said Don Welch, director of Small Business Investments for
Downtown Project. “Downtown Project strives to facilitate bringing
unique, story-worthy, and diverse
experiences and perspectives to the community. This project epitomizes
all of those qualities, and we look forward to the addition.”
In
addition, Phantom Entertainment has announced an exclusive partnership
with Caesars Entertainment Las Vegas Resorts. Krave Massive club-goers
may book “The Massive Package” at Caesars Palace or Flamingo Las Vegas.
“The Massive Package” provides club-goers a number of benefits,
including room accommodations, two resort spa and health club access
passes, free admission for two to Krave Massive, as well as shuttle
service to and from the resort to the club. For pricing or to purchase
“The Massive Package,”
visitCaesars.com.
“Krave
has become a ‘must attend’ attraction for members of the LGBT
community, both for locals and those visiting Las Vegas,” said Richard
Brower, director of LGBT marketing for Caesars Entertainment. “Our
commitment to our LGBT employees, guests and neighbors is strong,
including being the only casino company with a 100% on the Human Rights
Campaign Corporate Equality Index for six years running. We are
delighted to partner with Krave to continue bring exemplary LGBT
entertainment experiences to Las Vegas.”
The
enormous 80,000-square-foot venue will present party-goers with five
themed dance rooms, each marked with its own individual design and
state-of-the-art sound system, LED lighting, high-tech laser equipment,
high output CO2 blasts and huge video walls.
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| Artist's Rendering |
It
will also feature three separate bars, a martini lounge, a members-only
VIP lounge, a gay comedy club, a performing arts theater, a retail
store, a multi-purpose
room, a lesbians-only dance lounge and Guest House Theaters, the
country’s only LGBT movie theater, which will be run by leading film
production and distribution company Guest House Films.
Much
like its sister club, Drink & Drag - the country’s first drag queen
bowling alley, which opened last May, Krave Massive is expected to also
become a major draw for downtown Las Vegas and will be opening on the
third level of Neonopolis (450 Fremont St.), neighbored by recent
tenants that include the Heart Attack Grill, Denny’s on Fremont,
Rockstar Tattoo and the recently announced Liberace Museum.
Prior
to relocating, Krave’s award-winning service and nightlife experience
on the Las Vegas Strip earned it its status as the country’s No. 1 gay
nightclub. It is currently being hosted at Crown Theater and Nightclub
inside the Rio All-Suite Hotel & Casino, prior to opening as Krave
Massive in June.
