Accessing LGBT news just got a whole lot easier. The
Advocate, the
world’s leading gay news source, has launched a new free, advertising-supported
iPad application, Advocate Discovery,
through a partnership with Web discovery engine Trapit. The new app allows
users to aggregate LGBT content from around the world and tailor it to the
reader’s specific interests. Advocate
Discovery can now be downloaded through the Apple app store and will be
curated by The Advocate’s editorial team.
"We
are proud to partner with Here Media, publishers of The Advocate, to combine Trapit's advanced AI and content
personalization with the most forward-thinking and largest LGBT media company.
The new Advocate Discovery app will
allow Here Media¹s loyal readership to get all their news and headlines from
sources around the globe in one convenient and easy to use app through The Advocate brand,” said Gary
Griffiths, CEO of Trapit.
The Advocate Discovery app allows iPad
users to find news important to LGBT Americans in an user-friendly,
comprehensive manner. The app delivers a selection of the most recent articles,
features, blogs, and videos on the topics most important to individual readers.
Each user can create new “traps” that pull content from Here Media’s network of
websites — including Advocate.com, OUT.com, Gay.net, OutTraveler.com,
HIVPlusMag.com, and SheWired.com, as well as hundreds of thousands of other
LGBT-relevant and mainstream news sources. Additionally, Advocate Discovery
learns more about each user as they continue to use and explore the app and
provides them content related to their interests.
