The HSMAI Adrian Awards honor creative brilliance and best
practices in hospitality, travel, and tourism-related marketing. In its
58th year, the competition has evolved into the world's most renowned
and prestigious advertising, public relations, and digital marketing
competition specifically tailored for the hospitality, travel and
tourism industries.
“Our marketing initiatives are unique in that the CTO uses emotion
to inspire potential visitors,” said CTO Director, Al White. “We are
extremely proud of our campaign’s performance and success, and it is a
privilege to receive an Adrian Award recognizing ‘Come to Life’ as a top
tourism advertising campaign.”
The Top 25 Extraordinary Minds in Sales and Marketing for 2014
recognizes leaders in sales, marketing, and revenue optimization of
hospitality, travel and tourism organizations for their accomplishments
in the preceding 18 months.
“I am honored to have been nominated by my tourism colleagues for
the ‘Top 25’ and recognized for my leadership and strategies, “ said
Ricks. “A big thanks to my staff and our creative agencies for
collaborating and successfully bringing the CTO’s marketing concepts ‘to
life’.”
The Top 25 recipients were selected by a panel of senior industry
executives based on recent work meeting the following criteria:
creativity and innovation; cutting edge sales or marketing campaigns;
triumph in challenging situations; and sales efforts that resulted in
dramatic gains.
“The people named to this list have made incredible contributions
to the industry,” said Robert A. Gilbert, president and CEO of HSMAI.
“Their innovative sales, marketing and revenue management ideas have
helped fuel the success of the hospitality industry the past two years.”
