I over
heard someone awhile back, bragging how many times they have gone to
pick up a pick box of glazed doughnuts in recent history. How can that
impress anyone?
I had this thought as I sat at
a light in front of the popular business. A line ran out the front
door. The best part; however, was the small assembled groups of citizens
trapesing away with their stacked pink boxes. The look of devotion upon
their faces. It reminded me of another group which made a recent
pilgrimage.
One of the five pillars of Islam,
is to make a pilgrimage to Makkah. This means, to be a devout follower
of Islam, one must make a trip within ones lifetime to the holiest of
all shrines. Annually, two million people make this holy trip. I am
positive that the look on their faces after walking around the sacred
shrines is one of utter happiness and contentment.
Yet,
the visitors of Voodoo doughnuts have the same look? Over fat filled
baked goods. I will state that I have made my own hajj to Voodoo. They
didn't seem any different. I guess it all in how you market a mecca.
This post originally appeared on Steven Bennet's website Nice to See StevieB. Republished with permission.