Today, Virginia Tourism Corporation (VTC) announced the official launch of its new LGBT tourism marketing efforts. The implementations, including a brand new landing page for LGBT travelers and Virginia is for Lovers PRIDE merchandise, are part of the recommendations offered by Governor Terry McAuliffe's LGBT Tourism Task Force. The task force, comprised of 21 community leaders and supporters of the LGBT community from across the Commonwealth, met in 2015 and was charged with delivering recommendations to help inspire lesbian, gay, bisexual and transgender travelers to visit Virginia by promoting the state's welcoming and safe destinations as well as inclusive experiences. The announcement precedes this weekend's Virginia Pride Festival, where Virginia is for Lovers PRIDE merchandise and a signature LOVEwork will be unveiled. The PRIDE logo is comprised of the classic Virginia is for Lovers logo, with the traditional red heart replaced with a rainbow heart. Virginia is one of the few states in the nation to launch such efforts.
"Virginia is proud to be an open and welcoming destination for every visitor attracted by our scenic mountains and beaches, as well as our world-renowned restaurants, wineries and breweries," said Governor Terry McAuliffe. "I am pleased the Virginia Tourism Corporation has created this landing page to connect travelers with inclusive, LGBT-friendly establishments across the Commonwealth. Virginia is truly for lovers, and we hope you have an unforgettable experience visiting the greatest state in the greatest nation on Earth!"