It’s appalling to see viral videos of customers being refused service or patrons being harassed. We have heard from gay couples who are afraid to stop at restaurants on a cross-country drive, or people of color who are afraid to linger too long over a cup of coffee. People want to know they will be safe and welcome when they go about their daily lives.
That’s why MAP built the Open to All coalition, an intersectional public education effort in order to highlight the importance of protecting people from discrimination.
Open to All is very simple. It’s a public declaration that a business will treat people fairly—and a promise that if someone isn’t treated fairly that the business will take that seriously. It’s also a pledge to fight back against discrimination in communities across the United States.
Open to All is one of the most significant public education efforts to-date that unites and galvanizes national leaders in business, civic engagement, and the non-profit sector to take a stand for diversity, fairness, and equality.
Over the course of 2018, more than 200 nonprofit members spanning civil rights and racial justice organizations, LGBT equality organizations, health and disability organizations, faith organizations, and more have joined with businesses like Gap Inc., Marriott International, Yelp, and Levi Strauss & Co., and over 1,500 small businesses. Since launching this campaign, these businesses large and small have come together to publicly and visibly declare that they reject discrimination, sending a clear message that when businesses open their doors to the public, they should be Open to All.
MAP’s in-depth messaging research, thoughtful policy analysis, creative communications and public education strategies, and innovative team made this effort possible. And does your support.
That’s why they are asking you to give now to continue to grow the reach of Open to All to ensure that no one is turned away from a business because of who they are. Your donation to MAP today on #GivingTuesday is being matched dollar-for-dollar on Facebook.
