The House Wine partnership with the Human Rights Campaign was conceived out of the brand's founding belief that "Everybody is Welcome in Our House." With a grassroots force of more than three million members and supporters nationwide—and serving as America's largest civil rights organization working for lesbian, gay, bisexual, transgender, and queer equity— HRC was the natural partner for House Wine to maximize impact for the LGBTQ+ community.
"House Wine's authentic and unapologetically bold voice are a natural fit for a message of inclusion and acceptance," said Brad Mayer, vice president of communications at Precept Wine, parent company of House Wine. "I am extremely proud of our HRC partnership and what we have accomplished with the brand to raise awareness both in my community and my industry."
House Wine donates $2 for every case sold to the HRC with the goal of building lesbian, gay, bisexual, transgender, and queer equity. To date, the project has contributed over $100,000 in financial and product support to the important work of HRC.
"We are delighted that House Wine is supporting and uplifting LGBTQ+ equality through this impactful partnership," commented Luigi Lewin, Human Rights Campaign director of corporate partnerships. "It's inspiring when well-recognized and respected brands embrace positive change, and House Wine Rainbow cans symbolize a celebration of love and acceptance, and we are proud to partner with House on this unique product."
House Wine is the leader in the can wine category— it's the #1 overall wine brand selling 375ml can and the Rosé Bubbles is the # 1 selling can wine in the country among all can sizes. (Nielsen, $ Volume, Period Ending 10/29/21). Additionally, Wine Enthusiast has rated more than 25 House Wine products as Best Buys over the past 10 years.
"We are honored to be recognized by Wine Enthusiast for this partnership," noted Alex Evans, chief marketing officer, Precept Wine. "House Wine Rose Bubbles was born from a place of love and a desire to make impact in our industry and the LGBTQ+ community as whole; at Precept, we recognize and seek to address the underrepresentation of this community within the wine business."
Now in its 22nd year, the Wine Star Awards are produced and presented by Wine Enthusiast Media and annually recognizes individuals and companies that make outstanding contributions to the wine and alcohol beverage world. The award ceremony will take place on February 7, 2022, in Miami, Fla.
