Oliver Sim—best known for his work as songwriter, bassist and vocalist for The xx—unveils a new Jamie xx-produced single, “Fruit,” today via Young with a video directed by French director Yann Gonzalez (Knife + Heart). Listen to the track, a joyful celebration of queer identity and self-acceptance penned to his younger self, here.
“My new song produced by Jamie xx. Music video directed by one of my absolute favourite directors: the sexy, hilarious, scary and soulful Yann Gonzalez,” says Sim. “Dig in and I hope you enjoy. In five weeks’ time I will be playing my first ever solo shows in London, Paris, Berlin, New York and L.A. Joined by some very talented new friends. I’ll be playing my extensive back catalogue of two songs and something extra ;) Come see me.”
“Oliver and I have so much in common: we love pop culture, horror films and we used to be femme kids before turning into proud queer adults,” says Gonzalez. “So, when he asked me to work on his poignant solo tracks, most of the ideas popped up quite naturally and the ‘Fruit’ video became this magic tale of liberation that the lyrics and the emotionally driven music already implied. The song and the TV show here are like a multi-faceted mirror where Oliver and the kid, the live performance with its crew and flirtatious TV host, the 35mm film and the Ikegami video all shine and merge in order to create the same exhilarating feeling of being freed.”
“Fruit” follows Sim’s solo debut single, “Romance With A Memory,” which debuted last month with a lyric video starring artists and drag performers Charity Kase, HoSo Terra Toma, Gena Marvin and more—watch here. Both tracks will feature on a forthcoming limited edition vinyl 12” available only via Oliver’s webstore and Young Store. Get it here.
