Tuesday, October 4, 2022

Outright International Unveils New Branding

Outright International today introduced its new name and logo as well as a redesign of its website. As part of its brand refresh efforts, Outright has also taken the decision to simplify its name, dropping ‘Action’ from the name and the capitalization of ‘Right.’ As a global organization, Outright thrives on thoughtful change, seeing this as a continued opportunity to ensure human rights for LGBTIQ people through advocacy, support and research.

Our organization is created to be transformative and shift the way people and institutions think and communicate about, and support LGBTIQ equality and inclusion,” noted Maria Sjödin, executive director of Outright International. “While we remain a human rights organization, our strategic plan speaks to our evolving work in securing access to humanitarian aid for LGBTIQ people, providing tools and resources for economic advancement and strengthening the global LGBTIQ movement. This is why we believe that Together, for Better LGBTIQ Lives reflect where we are at our journey and who we are as an organization.”  

“This project is a culmination of an extended period of research, reflection and creative prowess defined by the vibrance and voices of our movement,” said Kathy Teo, Outright board member and founder and CEO of Singapore-based Xpointo Media. “At Outright, we care deeply about human rights for LGBTIQ people. This evolution is part of our commitment to amplify our community’s cause, advocate and carry the voices of activists and to celebrate LGBTIQ lives everywhere.”

Since 1990, Outright has worked alongside LGBTIQ activists and organizations, diplomats and policymakers to advance community-focused solutions to create lasting legal and social transformation. Initially called the International Gay and Lesbian Human Rights Commission (IGLHRC), Outright’s reports and insights have been quoted and shared by respected institutions, broadcast and print media and governments. The organization also provides technical training and funding support for the purposes of boosting visibility, narrowing existing gaps and changing mindsets.