On Thursday, June 11, the “Rob, Arnie and Dawn in the Morning” show went back on the airwaves with hosts Rob and Arnie explicitly apologizing for their previous anti-transgender broadcast and failure to apologize on a follow-up show. GLAAD also booked two transgender advocates, Kim Pearson and Autumn Sandeen, who spent the entire show educating the hosts and their listeners about transgender issues.On June 1, GLAAD issued a Call to Action against “The Rob, Arnie and Dawn in the Morning” show due to a highly problematic anti-transgender show that originally aired on May 28. GLAAD’s Call to Action prompted hundreds of letters from throughout the country and the world and led to significant local and national media coverage.
More than 14 companies pulled their advertising from the station or announced plans to halt future media buys as the result of LGBT advocates contacting companies and issuing their concerns. Chipotle, Snapple, Sonic, Bank of America, Verizon, Carl’s Jr., Wells Fargo, Nissan, AT&T, McDonald’s, Home Depot, Red Bull, Guitar Center and Sleep Train all pulled advertising from the station or announced plans to discontinue future ad buys.
