Friday, March 17, 2023

Natalie Merchant - Come On, Aphrodite

Today, Natalie Merchant unveils a new video for her latest single “Come On, Aphrodite”—watch here. Filmed in Brooklyn, New York, the new video is directed by Matthew Shattuck (Foo Fighters, John Legend) and edited by Andrew Pulaski (Joey Bada$$, A$AP Ferg). 
Of the song, Merchant says, “‘Come on, Aphrodite’ is an invocation to the goddess of love and passion. In the lyrics, I list all the clich├ęs we use to describe falling in love: being drunk and blind, over the moon, weak in the knees, and half out of our minds. For the Greeks, when the spirit of love descended, it was seen as a kind of assault; you would become powerless against an all-consuming, sweet madness. Amazingly, humans still crave it, in spite of the perils.”
“Come On, Aphrodite”—named an “emotive, passionate track” by American Songwriter—is taken from Merchant’s forthcoming album, Keep Your Courageset for release on April 14 on Nonesuch Records. In the words of Uncut, “‘Keep Your Courage,’ almost a decade in the making, finds Merchant as witty and welcoming as always, turning her gaze to what helps us endure life’s ups and downs.” The song features Abena Koomson-Davis (Resistance Revival Chorus) and establishes the record’s themes of love and passion as essential to the human experience. Pre-save/pre-order the forthcoming album here.
“I was completely taken by [Abena’s] personality, her voice, and the mission of the chorus,” says Merchant. “I invited Abena to sing at Radio City Music Hall for a telecast to thank healthcare workers impacted by Covid. At that event, I promised we would make a record together, definitely. I hadn’t even written the songs, but I loved the way that our voices blended and wanted us to sing together.”
In celebration of the new music, Merchant will embark upon an extensive tour this spring, going into the fall.